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Cider Press Reviews: The ImageReady Patch and Adobe's Crystal Clear Internet Vision: Professional Web Graphics from Photoshop 5.5

by Mike Swope

Part One

Adobe's Web Capability Story (as this Designer/Reviewer Sees It). There was a time when Adobe lacked a vision concerning the Internet. Or its vision was so narrow and/or limiting it might as well not have existed. Adobe developed PageMill, a WYSIWYG (What You See Is What You Get) web page editor, rolled SiteMill into version 2.0, and then allowed the package to languish at version 3.0. At the same time, Adobe's flagship product, Photoshop, offered few if any improvements in its web abilities between version 3.0 and 5.0. Photoshop users could save images in GIF, GIF89a and JPEG formats but couldn't effectively preview compressed images for either quality or file size before saving them. To produce quality web images, Photoshop users relied on trial-and-error.

During this time, Adobe's competition began to challenge Photoshop for superiority in web graphics. Corel PhotoPaint 8, bundled with Corel's popular and capable Draw software, offered web graphics previews and displayed file sizes, while providing many other features comparable to those found in Photoshop. Deneba Canvas 6, too, offered many of the same features as Photoshop, but also produced better or comparable quality images at smaller file sizes than Photoshop, though no preview. Macromedia, Adobe's staunchest competitor, released Fireworks, its web graphics image editor, to compete where Photoshop was failing.

Adobe's shortsightedness about the Internet also created a niche market for 3rd party plug-in developers, who responded by writing plug-ins which offered previews and superior compression over Photoshop's built-in capabilities. Perhaps the most notable of these are the plug-ins from Digital Frontiers and BoxTop Software. Digital Frontiers developed the HVS ColorGIF and HVS JPEG plug-ins, which I recommended to every web developer I knew during this time. BoxTop Software developed the PhotoGIF and ProJPEG plug-ins. Offerings from both companies were a dramatic improvement over Photoshop's built-in web graphics capabilities. Digital Frontiers and BoxTop Software continue to develop and market these plug-ins, as well as other web tools.

For a time, it seemed that web developers who wanted professional results either had to purchase these plug-ins or others like them to use within Photoshop, migrate to another image editor, and/or drop PageMill and purchase a professional-level WYSIWYG HTML editor as Adobe failed to provide adequate web development tools and appeared to fall farther and farther behind the competition.

These possibilities were not lost on Adobe, and Adobe began to strengthen its position in the web software marketplace. Adobe developed and released ImageReady 1.0, a package to create web graphics. Adobe also purchased GoLive CyberStudio 3.0, a professional WYSIWYG HTML editor much more advanced than PageMill, renamed it GoLive, tacked on a few cosmetic changes to identify the product as an Adobe product, and released Adobe GoLive 4.0.

Great strides had been made, but at this point Adobe was forced to face disappointed web developers using Photoshop. These developers didn't want to purchase a separate program, namely ImageReady, to have professional-level web graphics tools at their disposal. After all, Photoshop was the industry standard image editor, and they had already invested heavily in the product and its future development by purchasing the product. For these reasons, ImageReady had received a lukewarm if not altogether cold reception. For Adobe, ImageReady's adoption was disappointing.

Rather than let the development that had already gone into ImageReady be for nothing, Adobe wisely decided to provide ImageReady's powerful web capabilities in Photoshop. If Photoshop was to remain on the computers of web developers, Photoshop had to offer web capabilities equal to if not better than its competitors. And Photoshop had to offer these capabilities quickly. The best way to provide these capabilities was to include ImageReady with Photoshop. Development on ImageReady continued, and ImageReady 2.0 was patched into Photoshop. Photoshop 5.5 was born.

Photoshop 5.5 is a testament to Adobe's renewed commitment to its users and the revolution of the Internet. If Adobe hadn't a vision for the Internet, it undoubtedly does now. Shortly after the release of Photoshop 5.5, and dropping ImageReady as a separate product, Adobe also announced the impending release of GoLive 5.0 and began to market the pair as a complete web development solution. Adobe's web product line is stronger than it has ever been, and Photoshop is destined to remain the industry standard for image editing, especially with web developers.

Photoshop 5.5? Why not 6.0? Several reviewers have expressed dismay at Adobe's decision to release the new Photoshop at 5.5 instead of 6.0. Many other companies, they note, would have released it at 6.0. I wondered at this myself for a time, until wrestling with the Adobe web capability story above. Though Adobe has not made any official comment, I believe that Photoshop was released at 5.5 for two reasons.

  1. The changes to the Photoshop application itself are relatively minor as far as full upgrades go. While there are several promising new features in Photoshop 5.5 in addition to its new web capabilities, these features are in their infancy. One in particular does not work as well as I personally would have hoped, despite my best efforts. Photoshop's new web capabilities, however, are surprisingly robust, easily outpacing most if not all of its competition.
  2. ImageReady, although no longer offered in separate packaging, remains a separate application and has received a new version number. Users decide during the Photoshop 5.5 installation whether they wish to install ImageReady 2.0 or just Photoshop 5.5. Of course, users can install ImageReady 2.0 at a later date if necessary, and vice versa. For these reasons, I have referred to ImageReady as a patch to Photoshop 5.5, rather than being incorporated into Photoshop 5.5.

Stay Tuned: Part 2: The Photoshop 5.5 Difference

Mike Swope is publisher of inetreviews.com, a site that will shortly be launched and also the vice-president of MacWichita Macintosh User Group in Wichita, KS. He runs his own graphics design business, Swope Design, that provides professional and affordable graphic design, printing, and consultation services/training to businesses, organizations and individuals.

Product: Photoshop
Publisher: Adobe Systems
Version: 5.5
Price: US $609 MSRP  |  US $129 Upgrade from Photoshop 5.0 or ImageReady 1.0  |  US $199 Upgrade from Photoshop 4.0 or Earlier
Target Audience: New and established graphic and web designers
Rating: (out of 5)

 

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